Brand identity
Watch it wear.
A logo that only works on a slide isn't an identity. Every mark we draw is judged where it has to live: a 16px tab, a business card, a header, a sign across a building.
Favicon
Card
2–3
Routes, fully developed
3
Rounds, start to files
5
Format families supplied
3–8 wks
Standard to premium
How it's drawn
Three rounds. No reveal theatre.
Round 01
Routes
Two to three fully developed directions, never a dozen throwaway sketches. Each one arrives already applied to a header, a card and an icon, because a mark on white tells you nothing.
Round 02
Refinement
One route chosen, then drawn properly: curves, spacing, optical corrections, the monogram cut down, and the whole thing tested at the sizes it will actually be seen at.
Round 03
Application
Colour, type and layout rules locked around the mark, then rolled across every surface you need, and written down so the next person can't drift it.
What ships
Every file you leave with. No licence back to us.
Master vector
SVG and EPS, the drawing everything else is generated from.
Raster exports
Transparent PNG and JPG, in dark, light and reversed lockups.
Print-ready
PDF with CMYK and spot values, sized for the pieces you actually print.
Icons
Favicon from 16px up, plus app-icon sizes for iOS and Android.
Social
Avatars and banners cropped for each platform's safe area.
Type
Licensed webfonts and desktop files, with the scale documented.
Where it has to survive
Twelve surfaces. One system holding all of them.
Questions
Straight answers, before you commit.
How many logo concepts do I get?
We present 2 to 3 fully developed directions in round one, not a dozen throwaway sketches. From there we refine the chosen logo until it is exactly right.
What file formats do I receive?
You get SVG (master), transparent PNG, JPG, PDF, and EPS in dark, light, and reversed variants, plus favicon and app-icon sizes. Everything you need, wherever your brand appears.
Are brand guidelines included?
The Standard tier includes a mini guideline of 8 to 12 pages. Premium includes a full brand guideline of 25 or more pages with usage examples, do's and don'ts, and component templates.
How long until launch?
Standard runs 3 to 4 weeks and Premium runs 5 to 8 weeks. Add 1 to 2 weeks if brand strategy is not already in place.
Ready for a mark that holds up everywhere?
Send us what you have now, even if it's a logo someone made in an afternoon. We'll tell you what's worth keeping and what needs redrawing.