The Den
Web development, design & digital marketing insights
Actionable guides and expert advice to help you make smarter decisions about your website, your SEO, and growing your business online.
- 8 min readAI search
How to Optimize Your Website Content So AI Search Tools Can Use It
Schema markup tells AI tools what your business is. Your page copy has to tell them what to say. Here's how to write pages that get quoted.
- 6 min readPricing & comparisons
How Much Does a Website Redesign Cost vs. Starting From Scratch?
A redesign isn't automatically cheaper than a rebuild. Here's what actually drives the price, and how to tell which one your site needs.
- 6 min readCase studies
Inside a Restaurant Website Built for Walk-In, Phone-First Diners: The Las Mas Mexican Kitchen Case Study
How a 25-year Wake Forest restaurant fixed the real problem with its old site: not reputation, but speed on the sidewalk.
- 7 min readHow-to
How to Set Up Email Automations for a Local Service Business
Stop losing leads to a busy inbox. Here's how to set up three automated emails that keep quotes moving and reviews coming in.
- 7 min readIndustry guides
What an Air Filtration Company Website Needs to Convert Two Different Buyers
Air filtration companies sell to homeowners and procurement teams at once. Here's why one homepage can't convert both, and what to build instead.
- 7 min readLocal SEO
How to Build Local Citations for a Raleigh Business
Your Google Business Profile can only rank as high as your worst directory listing. Here's how to find and fix the ones holding you back.
- 5 min readAI search
Do You Still Need SEO Now That People Use ChatGPT?
Yes, and here's why: AI answers pull from the same indexed, well-cited business information that SEO has always built for Google.
- 7 min readLocal SEO
How to Optimize Your Google Business Profile for Local Search
Most Google Business Profiles in the Triangle are half-finished. Here's what to fix this week to actually show up in the map pack.
- 7 min readIndustry guides
What a Medical Practice Website Needs to Book Appointments
Healthcare websites lose patients to jargon and long forms. Here's what actually turns visitors into booked appointments.
- 7 min readAI search
Do You Need Schema Markup to Show Up in AI Search?
Structured data helps AI assistants understand your business, but it won't get you cited on its own. Here's what schema actually does and what else you need.
- 6 min readPricing & comparisons
How Much Does Local SEO Cost for a Small Triangle Business?
Local SEO quotes range from a few hundred to a few thousand a month. Here's what actually drives the price, and why the cheapest one is often a trap.
- 6 min readHow-to
How to Automatically Follow Up With Website Leads
A short automated email sequence catches website leads in the hours after they fill out your form, before a competitor answers first.