AI search
How Can a Painting Company Get Recommended by ChatGPT and AI Search?
Homeowners ask ChatGPT who to hire to paint. Here is the evidence a painting company needs on its site and profile so assistants name it.
6 min readThe Den
Straight answers about websites, search and shipping software, from a Raleigh studio that writes down what it learns on real jobs.
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Pricing & comparisons7 min read
How Much Does a Political Campaign Website Cost?
How much does a campaign website cost? The real drivers are messaging, volunteer and donation tools, and schedule risk. Here is what a local candidate controls.
AI search7 min read
How Can a Remodeling Company Get Recommended by ChatGPT and AI Search?
Homeowners ask ChatGPT who to call for a kitchen or bath remodel. Here is what makes a Raleigh contractor's site something an assistant can safely recommend.
How-to7 min read
How to Write Plain-Language Service Descriptions for a Medical Practice Website
Clinical vocabulary costs a practice patients. Here is a step-by-step method for rewriting service pages in plain language so people book.
Local SEO
What Should Your Contact Page Say About Parking, Hours and Landmarks?
What to put on a local business contact page: parking, hours and landmarks that help visitors find you and give Google clear signals.
6 min readPricing & comparisons7 min read
Calendly or a Custom Booking System? What a Solo Practice Should Choose
Calendly is often the right answer for a solo practice. Here is when juggling four tools starts costing more than building one system.
How-to7 min read
How to Turn a Parent Portal Idea Into a Plan You Can Build This Quarter
A step-by-step method for scoping a client portal as a solo operator, built on how we planned the Moore Prep parent portal in Wake Forest.
How-to8 min read
How to Fix 404 Errors and Broken Redirects After a Website Redesign
Redesign left broken links or sent old pages to the homepage? Here is a six-step plan to fix 404 errors and redirects this week.
Industry guides7 min read
What a Contractor Website Needs to Prove You've Worked Near the Customer
Homeowners want to know if your crew has worked near them. Here is how honest service area pages and a map of past jobs answer that question.
Pricing & comparisons6 min read
How Much Does an SEO Migration Cost When You Rebuild a Website?
What drives the cost of protecting your search traffic during a website rebuild, and why a careful migration beats a rushed one.
AI search8 min read
Does Changing Your Website Platform Hurt Your Visibility in ChatGPT and AI Search?
A platform move can quietly erase the pages AI assistants and search engines learned from. Here is what breaks, what to check, and how to fix it.
Industry guides7 min read
How to Show Reviews From Google, Facebook, Houzz and Yelp on a Contractor Website
Homeowners vet a contractor before they compare prices. Here is how to bring Google, Facebook, Houzz and Yelp reviews onto one honest page.