AI search
Does Changing Your Website Platform Hurt Your Visibility in ChatGPT and AI Search?
A platform move can quietly erase the pages AI assistants and search engines learned from. Here is what breaks, what to check, and how to fix it.
8 min readThe Den
Straight answers about websites, search and shipping software, from a Raleigh studio that writes down what it learns on real jobs.
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Industry guides7 min read
How to Show Reviews From Google, Facebook, Houzz and Yelp on a Contractor Website
Homeowners vet a contractor before they compare prices. Here is how to bring Google, Facebook, Houzz and Yelp reviews onto one honest page.
Case studies7 min read
Inside a Painting Contractor Website Rebuilt After a Botched Migration: The A New Leaf Painting Case Study
A platform move sent hundreds of old addresses to one homepage. Here is how we rebuilt a Jacksonville painter's site and kept every address that mattered.
How-to7 min read
How to Sell Session Bundles Online Without Losing Track of Who Owes What
A step-by-step guide for tutors and coaches to sell prepaid session bundles online, from fair pricing to a clean record of every purchase and refund.
Pricing & comparisons
How Much Does a Wedding Venue or Farm Website Cost in the Triangle?
The price of a venue or farm website follows four things: offers, inquiry paths, photography and copy, and branding. Here is how to read a quote.
7 min readIndustry guides7 min read
What a Solo Practitioner Website Needs When the Business Is One Person
A website for a solo service business should show one real person, one easy first step and honest details. Here is how, with two Triangle examples.
Local SEO6 min read
Local SEO for a Raleigh Doula: How Expecting Parents Find You
Expecting parents search by hospital, birth center and town. Here is how a Raleigh doula can show up with local pages and a tidy Google profile.
How-to7 min read
How to Write a Cancellation Policy Customers Will Actually Read
Most cancellation policies are legal paragraphs nobody reads. Here is how to cut yours to one sentence and let your booking system enforce it.
How-to6 min read
How to Accept Online Payments on a Small Business Website
A step-by-step guide for service businesses that want customers to pay by card online, from picking a processor to recording every refund.
AI search6 min read
How Does ChatGPT Know Your Business Hours and Address?
Wrong closing time or old address in an AI answer? Here is where assistants find your details and how to make them consistent.
Local SEO8 min read
Local SEO for a Triangle Restaurant: How Hungry Diners Find You
Diners searching from the street decide in seconds. Here is how a Triangle restaurant wins them with a fast site and a complete Google profile.
Local SEO6 min read
Google Business Profile for a Raleigh Restaurant: What Walk-In Diners See First
Hungry locals see your Google Business Profile before your website. Here are the fields that decide whether a Raleigh diner walks in or scrolls on.