The Den
AI search
Actionable guides and expert advice to help you make smarter decisions about your website, your SEO, and growing your business online.
- 8 min readAI search
How to Optimize Your Website Content So AI Search Tools Can Use It
Schema markup tells AI tools what your business is. Your page copy has to tell them what to say. Here's how to write pages that get quoted.
- 5 min readAI search
Do You Still Need SEO Now That People Use ChatGPT?
Yes, and here's why: AI answers pull from the same indexed, well-cited business information that SEO has always built for Google.
- 7 min readAI search
Do You Need Schema Markup to Show Up in AI Search?
Structured data helps AI assistants understand your business, but it won't get you cited on its own. Here's what schema actually does and what else you need.
- 7 min readAI search
How Google AI Overviews Choose Which Local Businesses to Mention
AI Overviews don't rank sites like classic Google results. Here's what actually decides which Raleigh businesses get named.
- 5 min readAI search
How to Get Your Business Cited by ChatGPT and AI Search
AI assistants now answer the questions people used to type into Google. Here is how they pick which businesses to name, and how to become one of them.